Alliz, from the Zanchetta Group, launches fresh chicken packaging line made with Dow’s Phormanto™ technology
Solution that keeps the product fresh for consumption for up to 15 days and […]
Longer expiry date
Leak-proof
Better exposition on the gondola
Smart portions
Straight to the freezer
Sustainable
Phormanto™ is Dow’s packaging technology that combines sustainability, innovation and harmony with the future.
A revolution for the food market.
With Phormanto™, we introduce the solution for vacuum thermoformed packaging, which can increase the shelf life of fresh foods, ensuring freshness and quality for longer. A new leak-proof concept, resulting in cleaner shelves and a more hygienic environment.
Compared to traditional packaging technologies, packaging produced with Phormanto™ technology can reduce costs and reduce waste at all links in the value chain. Because it is recyclable, it meets an increasingly frequent demand for more sustainable packaging.
In order to meet the different barrier requirements of each product, Phormanto™ comes in two forms:
– Films without oxygen barrier, ideal for fresh or seasoned chilled chicken as well as frozen products.
– Oxygen barrier films, for products such as whole or sliced cheeses, meats, breads and sausages.
In order to offer a complete solution, ULMA is our partner in charge of commercializing and configuring the equipment and the appropriate thermoforming process for the packaging using the Phormanto™ technology.
The packaging says a lot about your product and your brand. They open the way for the conversion process at the POS. Therefore, care in choosing the presentation is essential. On the other hand, they are also a key factor in reducing losses in the food chain. The more modern and innovative, the more sales and, consequently, the more cash in the pocket. Phormanto™ is a technology produced from high-performance polyethylene resins that speaks for itself: possibility of achieving a longer shelf-life, sustainable and leak-proof packaging, ideal for packaging varied foods such as cheeses, fresh chicken, breads, sausages, fish, whole and cold cuts, as well as meats in general.
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At the point of sale, Phormanto™ stands out in comparison with conventional solutions for allowing vertical exposure and better visualization of the product on the shelf. For the application of fresh chicken, products that use packaging made with Phormanto™ technology have no odor, do not leak and do not mess up the shelf, providing a more hygienic environment that increases consumer satisfaction and employee productivity, as well as being ideal for marketing via e-commerce. For applications that require a barrier, Phormanto™ differentiates itself by offering an option for thermoformed packaging that is made to be recycled in the polyethylene chain.
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When buying products packaged with Phormanto™ technology, the retail consumer wins in several ways. First, they buy only what they need, because the flexibility of the technology makes smart portioning possible. Second, because it preserves the quality of the product. Third, because it offers the consumer the possibility of buying packaging that meets the demand for more sustainable products, since it offers a packaging option designed for recycling.
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The packaging produced with Phormanto™ technology has been designed so that it can be incorporated into existing polyethylene recycling chains. They strengthen the commitment to circular economy and reinforce the value of sustainability for all business partners and consumers.
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Meet the licensed converters and partners of the Phormanto™ technology in Latin America. They are able to promote and comercialize this differentiated solution to the market.
Comparison of the packaging solutions for chilled chicken available in the market.
2 materials with the possibility of separation
More than 2 materials without the possibility of separation
More than 2 materials without the possibility of separation
monomaterial*
*All the results shared here are based on empirical data and may vary according to the quality of the product to be packaged, its manipulation, its transportation and storage according to the Good Manufacturing Practices (GMP). Additionally, the results depend on the cleaning conditions of the thermoforming machine and its maintainance, according to the technical guide.
Dow, ULMA and partners may collaborate and participate in the development of all packages mentioned. The objective of this comparison is to make the industry think and analyze profoundly what makes sense in each case. If the product is not fresh chicken, bring your challenge to us and we will help solve it.
Solution that keeps the product fresh for consumption for up to 15 days and […]
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